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CAROLINE VILLA

As a Marketing Major with a Sports Media Minor at the University of Alabama, I have a strong passion for sports marketing, product placement, and innovative brand concepts. My experience spans sports media, commercial real estate, and digital content creation, with expertise in social media management, branding, client relations, and retail operations.

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    I am a Marketing & Sports Media student at the University of Alabama (Class of 2026) with a passion for sports marketing, branding, and digital content creation. Through my experience with Alabama Hockey Merchandising & Social Media, I have developed skills in retail operations, fan engagement, and social media strategy, creating impactful content that enhances team branding and audience interaction.

    Beyond sports media, I have gained hands-on experience in commercial real estate, client relations, and product merchandising. I work daily with vendors to negotiate pricing, and execute marketing campaigns. My background in graphic design, social media management, and event planning allows me to craft engaging brand narratives that resonate with audiences. I thrive in fast-paced, creative environments and am eager to expand my expertise in sports marketing, digital media, and branding. Whether through content creation, merchandising, or strategic marketing, I am always looking for innovative ways to elevate brand presence and enhance fan experiences.

ABOUT ME

Recent Merchandise Designs 

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Collaborations with University Tees, Mitch Flippo Mfg, Fresh Prints, and JnJ Apparel 

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